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Social Media Marketing (SMM) Gandhinagar India

Is a form of internet marketing which are seeks to achieve branding and marketing communication goals through the participation in different social media sites like Hi5, BOOMj, Digg, YouTube, Dailymotion, Facebook, Gather.com,Bebo, social web applications (webapps) like Wikipedia, iLike, Last.fm, Flickr, reddit, Stumbleupon, Squidoo, Twitter, Eventful, ePinions, Shopit and others as well as within 3D virtual worlds such as Second Life, ActiveWorlds, Moove and There.com. The goals of each Social Media Marketing program or campaign will differ for every business or organization, however most will involve some form of building an idea or brand awareness, increasing visibility, encouraging brand feedback and dialogue as well as to possibly sell a product or service. Social Media Marketing (SMM) may also include online reputation management.

Social media includes websites where news, photos, videos, and podcasts are hosted via websites through user submission. Typically, these websites include mechanisms to allow users to vote on content which makes items submitted by users more or less prominent.

Most online communities don’t welcome traditional direct or hard sell techniques so an effective Social Media Marketing (SMM) campaign will require more finesse to execute properly. Social Media Marketing (SMM) campaigns must be targeted to the community you want to reach with a message that appeals to them and invites contribution. Some common ways of achieving this are with authoritative information, entertainment, humor or controversy.

Social Media Marketing (SMM) is related to other online marketing tactics such as Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Optimization (SMO). Many believe Social Media Optimization (SMO) takes a passive role in establishing the framework for different social sites to connect themselves. Others feel Social Media Optimization (SMO) is taking the principles of Search Engine Optimization (SEO) and applying them to social websites. Social Media Marketing (SMM) takes a more active planned role directing, influencing or suggesting community members create and connect the content.


Contact For Social Media Marketing