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SEO - Search Engine Optimization


Marking sure your site receives much visibility is search engine optimization. You must think in terms of search engine optimization from the first step of planning and design if you wish to receive more traffic from the search engines. In order to optimize your site, you need to understand how search engines work, how web surfers search, and what elements of your site contribute to successful search placement. While much information exists about search engine optimization, experts agree that the elements you must focus on are keywords, meta tags and links from other sites.

Search Engine’s Work

Before delving into specific elements, it’s necessary to understand how to work search engines. True search engines use a program called a “robot” or “spider” to “crawl” the web while gathering and indexing the page contain they find. Sounds simple, right? Unfortunately, every search engine has its own criteria for indexing sites, and further criteria for determining the ranking of sites. It’s easy to see why SEO consultants can make a handsome living it’s virtually impossible for a single webmaster to know all of the various rules that will optimization he/she site for every engine.


Site Optimization


In order to make sure your site is listed in searches that directly apply to your type of business, it’s essential to use the fine keywords and phrases. Keywords are the words that searchers use to find web sites that will give them the information they want. In order to take advantage of the power of keywords, you must find out what keywords and key phrases are most popular among the searchers you want to attract to your site, so you may want to consider using a service like Wordtracker, google adword to find out the words and phrases that searchers are using. Once you’ve find this, you want to place those words and phrases at the points in your page most likely to be noticed by search engines. Experts tend to agree that the best places to use keywords are in your page title, your meta tags> and your page’s contain.


The page title is likely the most important place to use the proper keywords, as all search engine spiders tend to look at it. Precision is key – use the keywords that are most likely to bring the right visitors to that particular page. While some consultants suggest using many key words, or many slight variations of key words, or repeated key words, search engines have caught on to these strategies and may actually penalize your site for using such tactics.

It’s also important to use those keywords and phrases in the copy of the page, as spiders do look at this also. Note, for instance, how often I use phrases like “search engine optimization” and “search engine” in this article. That’s deliberate. Keep in mind, though, that search engines have caught on to the practice of loading down copy with keywords to achieve higher rankings, and certain high ratios of keywords to overall copy may actually hurt your placement.

The third place to use keywords is in the site’s meta tags, which are part of the coding for the page. Again, it’s best to use only the words that will bring the best results – repetition or overuse of variations can hurt your optimization.

Finally, some consultants will suggest that regardless of your site’s content, you always include the most popular overall keywords in your title and meta tags. While this may bring more initial traffic to your site, you have to consider whether attracting searches on “Eminem” or “Spiderman” will benefit you in any way. Generally, it’s best to optimize your site so that you attract those searchers that would actually be interested in what you have to offer.

Link Popularity

Another criteria that many search engines use for ranking is link popularity. Essentially, is your site linked from other sites, and are those sites ranked well in their engines? This can be a time consuming process for a webmaster, as getting links on other pages generally involves contacting the owner of that page and asking for a listing or agreeing to a “link Exchange”: you put a link on your page to their site, and they do the same for you. Again, don’t believe that you can fool the search engines through short-cut methods such as FFA pages, as the engine administrators have caught on to these, also. Also keep in mind that links on other reputable pages account for a high percentage of traffic – you really can’t lose by having your site listed on other site’s “Links” pages.

Some Important Tips


When optimizing your site for the search engines, it’s also important to remember that a high ranking in a search doesn’t necessarily mean more qualified traffic. As in many aspects of life, presentation is everything. If the listing on the search engine appears clear and professional, you’re more likely to receive more of the traffic that will benefit you. While you want to use keywords and phrases in this field, do so in a manner that still will make sense to a surfer looking for a site like yours.

Finally, search engine optimization involves using tried and true methods of design and writing to make your site user-friendly.


Posted by Search Engine Optimization India

Guidline For Search Engine Optimization

There are No Rank Guarantees.
Search Engines alone control their indexing and ranking algorithm. Do not try to trick Search Engines. The only way to improve your search engine rank is by playing by the rules. And the rule is very simple: make it logical. Web content is primarily for the site visitor and not crawlers. If your SEO sold you magic "Top rank on Search Engine in 10 days flat". Forget it. There are no short cuts. Top ranking in Search Engine Natural Results will take time. Hard work is imperative especially in developing the content on your website and the links to your site.


Top Ranking is Not Last Stap
Biggest search engine rank get you? Most businesses are interested in increasing sales on a website or at the least driving qualified traffic. Ranking for the right keywords (keywords used by your target audience) is important. There are Search Engine Optimizer who will try to show case results for keywords that occur only on your website. Beware such gimmicks.


Remember Your Competition.

"Rank" is relative position and more so in the Search Engines' natural results. How well you do in the search engine results is a function of how much hard work you have done in relation to your competition. Analyze your competition's keywords, links, keyword density and spread, but be sure not to copy your competition.


Create Web Pages In Search Engine Friendly Design.
A search and visitor friendly design is a must for any successful website. Your website should be compelling enough for repeat visits by search engines and potential customers. Make sure you have search engine friendly URLs and avoid those long URLs with query strings.


Select Keywords that are Worthy.
You must research your keywords before targeting. There are tools that give you a good idea of a keyword's search potential for example. It is important to know the number of searches for a keyword in the last month, last 6 months and last year. You should also find out the number of web pages that are targeting the keyword. It is advisable to start a campaign with keywords with moderate competition and a high number of searches.


Write Fresh Content.

Even if your website site is technically perfect for search engine robots, it won't do you any good unless you also fill it with great content. Fresh content brings repeat visits and increases the chance of conversion. Fresh content is factual and appeals to your target audience. Your web page should have your desired action embedded in the content and you must ensure that the content is fresh. Keep adding and editing content regularly.


Make Very Good Anchor Text Strategy.
Anchor text makes your content accessible and contextual. You must anchor text in the right context within the website and to other websites. Good links are appreciated by the Search Engines and by visitors. No one likes to be taken to a mall selling "Macintosh" when shopping for "orange".


Use Relevant and Original Meta Content.
Meta content is like a business card. Just as your business card tells who you are and what you do, Meta content tells the search engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but to include everything that is relevant.

Acquire Related Links.
The links you acquire are the roads to your web page for search engine bots and visitors. Good links improve your webpage's equity on the World Wide Web and bad links make a dent in your equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.


And Last One Is your Brain For SEO