RSS2.0

URL REWRITHING


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  • (called search engine friendly)

o URL rewriting mines convert original URL in .html format why because crawler is not read (? dynamic URL) so that is reason to convert URL in to .html formed.

o Main point is that we create our different URL in different file name.

What is Trust Rank ?

Trust rank is a group of site which is trusted for google like reputed site for google. If trust rank sites display link of other site so it is very important for that site and it is help full to increase rank.(In sort it is a group of reputed site create by google)

Which site is added in trust rank?

Which is Page Rank is very high like more then 5,

Which is link popularity is high.

C.S.S = Cascading Style Sheet

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Cascading Style Sheets is a simpaly mechanism for editing style (e.g. Spacing, Fonts, Colors and etc.) to Web page.

  1. Just like control on all html pages.

o It is one type of control on different pages

§ for example if I had put title in different pages in particular size, particular font, particular color and etc. so If I have CSS (Cascading Style Sheet) page so it is very easy to change graphic of all pages title.

It is saving space and time and its help to loading page.

§ In sort it is must in every site

How To Select Batter Keyword For Your Site KeyWord Is Most Importan Part In SEO

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  • Impotents of Keyword: (Keyword = Heart of SEO)

Some sites name for popular keyword (mines which one is most uses keyword for searching)

1). Keyword suggestion tool:

2). Google suggestion tool, google adwords.)

3). SEO book key word suggestion tool:

4). Invert. Overture.com:

5). Google.adwords.com

6). Wordtraker.com

When we write one key word in this software then after it will display parsonages of its use mines how much used this keyword on search engine approximately displayed.

If our site is new then used that keyword which is rank is law, And If our site PR rank is 8 (mines very high PR) then used most popular keyword and do more work on that key word.

  • In Brief How much impotents of Keyword

Keywords are the words average people will search for to find your website. Both on-site optimization as well as off-site optimization SEO efforts starts with selecting and targeting the right keywords. It is my experience, however, that many website owners are very unrealistic about the keywords they would like to target.

For example:

“A used car exporter from Japan wanted me to get his website on the top page of Google for keywords like car, Toyota and Honda. Such keywords are too general and an average person who is looking for importing a Japanese used car will never use these keywords to search for such services. Such single word keywords also have too much competition, and are not likely to convert. It is, therefore, better to start your SEO campaign with longer, specific keyword phrases such as ‘import Japanese used car’ or ‘Japanese used car exporter UK’ - which are easier to rank well in search engines and are also likely to convert better. It makes sense to optimize each page of your website for a variety of keyword phrases. Once you start ranking well for long tail keywords, you can start a SEO campaign for shorter keyword phrases.”

There are many keyword research tools like ‘WordTracker’ available on the web. ‘Google suggest’ is a free tool from Google which you can use to find specific keyword phrases by entering your broad keyword.

  • Some Point How to search and add key word in site

· Check PR of site which you will do SEO work,

· Then check it’s link popularity,

· Suggest keyword and find how much this keyword is popular for search (find popular keyword in different tool like google suggest tool, Keyword suggestion toll, google adword and many tool available on net and seochat.com)

· Then find who number .1 on this keyword and show its page source (and read its SEO work) and do same in our site with some difference. Mines copy and paste with mind.

  • Some Important Tips for Key Word.

o When you choose keyword then keep in mind use this keyword in URL as a file name.

§ For example: you have choose Legal jobs and Job search keyword

So use this keyword in URL like this.

http://www.oag.state.tx.us/perl/legaljobs/jobsearch.pl

o Important keyword are put on top of the browser page

o Keep your server fast when the crawler are come in your server so it is fill “no yaar its very fast server”

o Keep the page tag compress in control in HTML for fast page lode. (for space compress use this tool htmlcodecleaner.com)

by SEO Gandhinagar/Ahmedabad


SEO Tools - Link Popularity

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Link Popularity is vary important for SEO work this is on-line tools for finding to how many link added of our site on other website or directory.


· What does this tool do?: This tool will query all the major search engines (Google, Yahoo, MSN, and Ask) when you enter the “link:” operator with your chosen URL. It will return the total link count for each URL

· Why is link popularity important?: Because of very easily to know How much popularity of our site in internet market.


Other tool is Page-Rank tool bar this software is very important for SEO to know about PR (Page Rank) of our site and our competitor’s site. And it is help full in SEO work.

  • Link Submission: Some Points of link submission

1) When you submit link put in mind don’t put same Title and Keyword in different directories and put your link category wise. List your site in one or more of the major directories such as Yahoo!, Looksmart, and Open Directory Project. Open Directory is free, so it's a good place to start. Also, see if your site is relevant to a particular About.com area, and submit it to the guide.

2) Visit www.linkpopularitycheck.com and search for your competitors. Start visiting the sites that are linked to your competitors, and write to see if they'll consider linking to your site

3) The best link analysis tool on the market is www.optitext.com/opti_link. It will analyze your own Web site's complete linking structure along with your competitors and show you exactly what areas you need to work on.

4) Add link in this site which site is related with our site.

5) Don’t used automated add URL software. But add link manually by human.

6) Do link submission program with reputed site (which is PR and popularity is very high in search engine.

7) Do not add lots off link on Add directory and other sources in one (Same) time.

  • Some sources of link submission

1) dirictarycritic.com – It displayed list of all directory for link submission

2) dmoz.com – This is open directory for link submission.



(Note: Keep in mind when you add link submission before you check out what its PR of site and How much popular of his link? If it is very high so do not worry but its law then it will be effect on search engine rank.)

If you add link as a signature in feedback or anything else so put in your mind please add link in ref=”no followTAG in HTML.



“OVERALL KEEP IN MIND ONE THING WHEN YOU DO LINK SUBMMISSION SO BE CAREFULL KEEP IN MIND”





Quality guidelines

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1. These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.

2. If you believe that another site is abusing Google's quality guidelines, please report that site at http://www. google.com/contact/spamreport.html. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.

  • Quality guidelines - basic principles

1. Make pages for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."

2. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

3. Don't participate in link schemes designed to increase your site's ranking or Page Rank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.

4. Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as Web Position Gold™ that send automatic or programmatic queries to Google.



  • Quality guidelines - specific guidelines:

1. Avoid hidden text or hidden links.

2. Don't use cloaking or sneaky redirects.

3. Don't send automated queries to Google.

4. Don't load pages with irrelevant keywords.

5. Don't create multiple pages, sub domains, or domains with substantially duplicate content.

6. Don't create pages that install viruses, Trojans, or other bad ware.

7. Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.

8. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.


Technical guidelines

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1. Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.

2. Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.

3. Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.

4. Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/wc/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google webmaster tools.

5. If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.

6. Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.

Design and content guidelines

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Design and Content Guidelines

1. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

2. Create a sitemap of your site. And put tool tips(title=”Sanjiv”) in every link…but do not add more then 100 link in site may If the site has more then 100 link th an you suggest to webmaster to create the second sitemap page…

3. Try to use text instead of images (alt=”Sanjiv”) to display important names, content, or links. The Google crawler doesn't recognize text contained in images.


Make sure that your TITLE and ALT tags are descriptive and accurate. (talking about tool tips and Image tips)



1. Check for broken links and correct HTML (For check broken link the software is “XENU” Desktop Software download it…)

2. If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

3. Keep the links on a given page to a reasonable number (fewer than 100). Not more then 100 link add in one page…


General guidelines

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1. Submit your URL in this linkhttp://www.google.com/addurl.html.

2. Submit a Sitemap as part of our Google webmaster tools Google uses your Sitemap to learn about the structure of your site and to increase our coverage of your web-pages.

3. Make sure your pages are aware your site is online….

4. Submit your site in other relevant directories…such as open directories project, and yahoo (yahoo is a payable site for submit URL) Otherwise submit your link to other site in Link Exchange Program.

5. Your targeted keywords should put in your web site name (If possible) your directory and your sub folders.

6. If possible to get one domain name in one IP address.